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Demand Generation Sr./Manager (SMB)

Open to: San Francisco, California; Santa Clara, California; New York, New York; Seattle, Washington; Salt Lake City, Utah As a demand generation leader, you will focus on building top-of-funnel activity, identifying our target accounts and coming up with creative new approaches to bringing in new business to Carta. -Drive forward Cartas core mission of creating more owners in the equity economy by educating markets about the value of equity-based compensation -Collaborate with Sales, Product, and all parts of Marketing to constantly iterate on messaging and identify our target audience -Manage all things demand generation for SMB Carta accounts; from events to emails to ads and anything else you decide -Research, develop, and execute end-to-end campaigns to drive net-new early stage startups to our core Cap Table product -Dive deep into our data, working with our operations teams to identify new opportunities for growth We’re looking for someone data-driven, customer-centric, who knows how to work in a dynamic environment with lofty revenue targets. Cross-team collaboration and communication is critical to success in the role, as well as efficient time management. In addition, we’re prioritizing someone who: -5+ years in B2B marketing -Experience working with SMB’s and early stage startups -Has deep knowledge of growth marketing techniques and tactics -Cares about customer needs and pain points -Has a hunter mindset and constantly pursues opportunities -Has a passion for category creation and scaling new products -Knowledge of equity management, and/or venture capital is a plus

New York, New York
Marketing (Brand, PR & Content)
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